Google Analytics Tracking Code Audit
To build on the success of our Coremetrics Tag Audit we have recently conducted a Google Analytics Tracking Code Audit.
Like it’s Coremetrics cousin, the Google Analytics Tracking Code Audit is a remote crawler based process designed to capture the current state of the Google tracking code on each page of the client web site.
The audit works in a similar fashion to a Googles own crawlers, however it covers the entire site. It is an outgrowth of Brickfactor’s expertise in the implementation of customized crawlers for content acquisition and web analytics tags.
The audit answers basic questions:
Does analytics code exist on each web page?
Is the code executing and what definitions are being recorded to the designated server for input to reports and the analytics database?
The audit allows for minimum IT involvement and provides a list of URLs with corresponding page tag definitions in the audit report.
For more information please feel free to contact us.
Web Analytics & Reporting | John M | 
December 2, 2008 10:28 pm
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